Together for respect
SFC Friedrichshain – a team with a message.
partner
SFC Friedrichshain
Category
Awareness
members
Davide, Filip, Peter, Hamza, Tom, Juan, Gianni, Chris, Francesco, Jude, Pablo
A melting pot of nationalities, the Berlin neighborhood of Friedrichshain is known as a place of respect, openness and culture. Something that is also reflected in the team of SFC Friedrichshain. With players from India, Poland, Morocco, Spain, France and Germany, we wanted to set an example together.
So we teamed up with SFC Friedrichshain to collaborate on a concept for their new home jerseys and took the opportunity to do something different.
‘Together for Respect, Equality and Diversity’ graces their chests. With this, the players of the club are making a commitment. Not only when they enter or leave the pitch. But they commit to carrying these values into everyday life. To make a contribution to something positive, to shape this club – and the city.
Most of the players have moved to Berlin from other countries and found a second home in this team. A safe space where everyone feels included. We felt welcomed by the team right from the start, and everyone was excited about the idea of wearing something that expressed their values.
The slogans that now adorn their chests were each printed seven times, making a total of 21 jerseys with three different slogans. Something as unique as the players wearing it.
At DarwinFC, we love working with the city’s football clubs to put club work to the test. Many amateur clubs lack the resources and know-how to develop a clear club structure and culture. But as we all know, clubs are pivotal points for social exchange and important anchor points for the transmission of values and attitudes.
Let’s work together to make football an even more beautiful game.