just like you
Boldness and togetherness over fear and hate.
Category
Fashion
Members
Anna, Anne, Cosmin, Eliza, Fabienne, Fatao, Jeremy, John, Marvin, Sidney
Whether on the street, in the media, on the screen, or on the field, hate speech is alarmingly present – and needs to be dealt with.
As passionate football fans, we were ashamed when a black player received monkey chants from the stands during a match. Even more sadly – it is no exception.
Outspoken discrimination against people of color is a recurring problem throughout stadiums in Europe, and Germany is no different.
Drawing from the Darwin’s idea of our common origin, we came up with a bold campaign with the claim “I’m a monkey, just like you” to disarm the hurtful chants and highlight their absurdity.
If anyone is a monkey, we are all monkeys!